Business events can help small businesses to generate additional income. Besides the fact that an event requires a lot of planning and organizing virtual roundtables as well as the business has to invest money without knowing how much of that investment will make it back into its bank account.
So is having a business event really worth all that effort? The answer is very simple. Yes, events are a good way to further increase business profits.
A business event offers a great opportunity to get clients and potential clients together. The real benefit of this approach is that your marketing message gets for sure delivered and that you can even talk to customers in person to explain your products functionality and to answer instant questions. If you do regular marketing you will not have this advantage. You do not even know if people read your marketing message. With an event you are much more in control.
You can also present yourself as an expert in your field as a speaker or get somebody that you know would be of interest for your clients. Imagine Donald Trump showing up on your real estate investment workshop to hold a speech. I know, this is probably too expensive to become real but you get the idea.
If you think big, you might turn your event into something that people think they have to attend and that they will miss out on something really important. Create the need to attend and you can even charge for admission. Motivational Speaker events with 5 or 6 celebrities speaking are those kinds of events.
Holding an event might not work for every business, but it is certainly a very powerful tool to attract new clients and to help turning customers into return-buyers.
An event does not have to be for large audiences only. A small event catering your best customers can be important for your business/customer relationship. Imagine the exclusive remote hotel in the mountains as the location for your event. The customers will feel special about the treatment they receive and where shall they go besides your event meetings? The customers will spend the day at your seminar giving you the opportunity to build better relationships with them. Better business relationships with customers will mean increased profits in the long run.